Calculate the customer loyalty index if the customer history is average,the purchase amount is below average,the desire to repurchase is high,the product preference is strong,and there is no customer recommendation.

Question

Quizplus · Accepted Answer

The customer loyalty index is calculated based on various factors including customer history, purchase amount, desire to repurchase, product preference, and customer recommendation. In this scenario, despite the purchase amount being below average and no customer recommendation, the high desire to repurchase and strong product preference suggest a moderate level of loyalty, leading to a score around the midpoint, which is 50.

Calculate the Customer Loyalty Index If the Customer History Is