Which of the following is true of unprofitable customers?
A) They produce a referral value that is over three times their customer lifetime value.
B) They are loyal customers in waiting.
C) They buy a lot from many companies and do not have a strong preference for one over the other.
D) They have a low desire to repurchase but are unable to move easily to another company's product.
E) They are a result of mismanaged customer selection.
Correct Answer:
Verified
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