An SBU of FlexiTech Inc.manufactures CD drives.Although it has a large share in the market and the product makes significant profits for the company,market growth potential is limited.Under which quadrant of the BCG Growth-Share Matrix does the CD manufacturing unit fall?
A)dog
B)question-mark
C)star
D)cash cow
E)low-cost leader

Question

Quizplus · Accepted Answer

The CD manufacturing unit of FlexiTech Inc. falls under the "cash cow" quadrant of the BCG Growth-Share Matrix because it has a large market share and generates significant profits, but operates in a market with limited growth potential. Cash cows are typically established products or services with low growth prospects but high market share, providing steady income.