Dun's Burgers has decided to open takeaway counters that will be open until 11 p.m.to cater to people who return late from work.This turns out to be an excellent strategy as Dun's becomes a hot favorite with the people who work late shifts.This is an example of ________.
A)differentiation strategy
B)technology enhancement strategy
C)cost leadership strategy
D)divestiture strategy
E)focus strategy

Question

Quizplus · Accepted Answer

This is an example of a focus strategy, where Dun's Burgers has identified and targeted a specific segment of the market - people who work late shifts - by offering a product tailored to their needs (takeaway counters open until 11 p.m.).

Dun's Burgers Has Decided to Open Takeaway Counters That Will