Which of the following aspects of business-to-consumer (B2C)e-commerce allows marketers to focus on one-to-one marketing?
A)Product customization
B)Loss aversion
C)Free shipping
D)Psychological pricing

Question

Quizplus · Accepted Answer

Product customization in B2C e-commerce enables marketers to tailor their offerings to individual customers' preferences, facilitating a one-to-one marketing approach. This personalization enhances customer experience and satisfaction by meeting specific needs and desires.

Which of the Following Aspects of Business-To-Consumer (B2C)e-Commerce Allows Marketers