Question 1

Which of the following aspects of business-to-consumer (B2C)e-commerce allows marketers to focus on one-to-one marketing?

Accepted Answer

Product customization in B2C e-commerce enables marketers to tailor their offerings to individual customers' preferences, facilitating a one-to-one marketing approach. This personalization enhances customer experience and satisfaction by meeting specific needs and desires.

Question 2

Global reach and customization are two of the benefits of e-commerce.

Accepted Answer

E-commerce allows businesses to sell products and services to customers worldwide, breaking geographical barriers, and it also enables the customization of products and services to meet the specific needs and preferences of individual customers.

Question 3

Tell-All is an online news outlet that allows users to access news articles.However,users can read all the news articles only if they pay a subscription fee.Without the fee,users can read only two articles a week.Tell-All is using a _____ to prevent users from freely accessing its content.

Accepted Answer

A paywall is a system that prevents Internet users from accessing webpage content without a paid subscription. In the context of Tell-All, the paywall limits users to reading only two articles a week unless they pay a subscription fee.

Question 4

Which of the following is true of online communities?

Accepted Answer

Online communities can indeed take various forms, including chat rooms and social networking sites, where individuals can interact, share, and discuss a wide range of topics.

Question 5

Slip-Ons Inc.a footwear manufacturing company,sells its products both through its website and its physical stores.However,it offers the same prices and discounts in both the platforms.Slip-Ons Inc.has taken these measures to minimize a potential

Accepted Answer

By offering the same prices and discounts on both its website and in its physical stores, Slip-Ons Inc. is aiming to minimize channel conflict, which occurs when different sales channels (like online and offline stores) compete against each other, potentially harming the brand's overall sales or customer loyalty.

Question 6

Which of the following is an advantage of extranets?

Accepted Answer

The answer of Which of the following is an advantage...

Question 7

Mobile devices are a key driver in the growth of e-tailing.

Accepted Answer

Mobile devices have significantly contributed to the growth of e-tailing (electronic retailing) by providing consumers with the convenience of shopping from anywhere at any time, thus driving up online sales.

Question 8

_____ of U.S customers own at least two digital devices.

Accepted Answer

Two-thirds of U.S. customers own at least two digital devices, reflecting the high penetration of digital technology in the consumer market.

Question 9

The process of encoding data for security purposes is known as

Accepted Answer

Encryption is the process of converting information or data into a code, especially to prevent unauthorized access, making it a method for securing data.

Question 10

The public exchange,a secure website at which a company and its suppliers share all types of data related to e-commerce,from product design through order delivery.

Accepted Answer

A public exchange is typically an open electronic marketplace where companies and suppliers can buy and sell goods and services, but it does not exclusively focus on sharing all types of data related to e-commerce from product design through order delivery.

Question 11

Mobile devices are a key driver in the growth of

Accepted Answer

E-tailing, or electronic retailing, is the sale of goods and services through the internet, and mobile devices have significantly contributed to its growth by providing consumers with the ability to shop anytime and anywhere.

Question 12

Which of the following is a function of VeriSign,a Symantec business?

Accepted Answer

VeriSign, a Symantec business, is primarily known for providing internet security services, including securing payment data through SSL certificates and other security solutions.

Question 13

Business-to-business (B2B)e-commerce is the use of the Internet for business transactions between organizations.

Accepted Answer

B2B e-commerce refers to the electronic exchange of products, services, or information between businesses rather than between businesses and consumers.

Question 14

Visa recently implemented a program asking credit card holders to "opt in" to use their cell phone location to help verify credit card transactions by location.Which of the following is most likely to be a reason for this measure?

Accepted Answer

This measure is likely implemented to ensure payment security by verifying that the cardholder is in the same location as where the transaction is occurring, reducing the risk of fraudulent transactions.

Question 15

The public key in the secure sockets layer (SSL)software is used to

Accepted Answer

The public key in SSL is used to encrypt information, ensuring that data can be securely transmitted over the internet.

Question 16

Which of the following is a similarity between VeriSign and PayPal?

Accepted Answer

Both VeriSign and PayPal use encryption to secure transactions, ensuring that payment information is safely transmitted over the internet.

Question 17

Broom-It Inc.is a company that manufactures bathroom accessories.It has a website that provides information about its products,its store locations,its history,and details about its customer loyalty programs.However,the website does not allow customers to make any purchases.In order to make a purchase,a customer needs to visit the company's physical stores.Broom-It's website is an example of a(n)

Accepted Answer

Broom-It Inc.'s website serves as a corporate website because it provides comprehensive information about the company, including its products, store locations, history, and customer loyalty programs, without offering direct online sales. Corporate websites are designed to represent a business online and serve as a source of information about the company for customers, partners, and investors.

Question 18

_____ is a high-tech scam that uses e-mail or pop-up messages to get unsuspecting victims to reveal personal information.

Accepted Answer

Phishing is a type of online scam where attackers send fraudulent emails or pop-up messages that appear to be from a legitimate source, with the aim of tricking individuals into revealing personal or financial information.

Question 19

Which of the following is an example of a marketing website?

Accepted Answer

Amazon is an example of a marketing website because it is a website that is designed to sell products or services.

Question 20

There are two main types of company websites: corporate website and intranets.

Accepted Answer

A corporate website is a type of company website aimed at the public to provide information about the company, its products, and services, while intranets are private networks used internally by employees. However, there are more types of company websites than just these two, such as e-commerce sites, informational sites, blogs, and support sites.

Quiz 18: Trends in E-Commerce

Which of the following aspects of business-to-consumer (B2C) e-commerce allows marketers to focus on one-to-one marketing?