Question 1

Which of the following everyday items has been replaced by the present smart phone?
A)Answering machine
B)Printer
C)Photocopier
D)Weighing balance

Accepted Answer

Smartphones have replaced answering machines by allowing voicemails to be stored digitally and accessed from anywhere.

Question 2

One of the largest online databases is owned by
A)IBM.
B)the U.S.Census Bureau.
C)the Federal Trade Commission (FTC).
D)Microsoft.

Accepted Answer

The U.S. Census Bureau maintains one of the largest online databases, as it collects and provides access to a vast amount of demographic and economic data about the United States.

Question 3

The purpose of a management information system can best be described by which of the following statements?
A)It assists the human resources department with research on employee benefit costs.
B)It provides management with feedback from sales meetings.
C)It is designed to produce reports for managers and others within the organization..
D)It assists the accounting department with budget information.

Accepted Answer

Management Information Systems (MIS) are designed to provide reports and crucial information to managers and other individuals within an organization to aid in decision-making and strategic planning. While MIS can assist in various departments, including human resources and accounting, its primary purpose is broader, focusing on generating reports and data for management use across the organization.

Question 4

Which of the following is an example of disruptive innovation?
A)Light bulbs
B)Typewriters
C)Digital cameras
D)Cable-operated excavators

Accepted Answer

Digital cameras are an example of disruptive innovation because they fundamentally changed the photography industry, displacing film cameras and altering how photos are taken, stored, and shared.

Question 5

Jasmine is a television executive whose team conducted demographic research for new programs.Jasmine will be expected to write a detailed ________ report about the impact of this study and the effect of the network's marketing strategy.
A)data
B)groupware
C)database
D)information

Accepted Answer

Jasmine is expected to write a detailed information report, which involves analyzing and presenting the findings and implications of the demographic research and marketing strategy.

Question 6

A database can best be described as
A)data that has been converted into information.
B)data gathered at random from a variety of sources.
C)a centralized integrated collection of an organization's data resources.
D)a loose collection of ideas.

Accepted Answer

A database is essentially a centralized and integrated collection of an organization's data resources, designed to manage, store, and retrieve data efficiently. This definition emphasizes the organized and structured nature of databases, distinguishing them from random or unorganized collections of data or information.

Question 7

The term _____ refers to start-up companies worth $1 billion or more.
A)promotional mix
B)unicorn
C)disruptive innovations
D)hardware

Accepted Answer

Unicorn is the term used to describe start-up companies that are valued at $1 billion or more.

Question 8

Which of these refer to less-expensive and simpler versions of existing products and services that target entirely new customers,many times replacing industry leaders?
A)A promotional mix
B)Disruptive innovations
C)Guerilla marketing strategies
D)Institutional advertising

Accepted Answer

Disruptive innovations introduce simpler, more affordable products or services that initially target a niche market but eventually transform an industry, often displacing established competitors.

Question 9

The CEO of TalkTime,a fashion start-up,is looking to establish the company as foremost in the online retail marketplace.To do so,the CEO must use data-driven decision making to manipulate,analyze,evaluate,and format data from multiple sources such as social media,mobile devices,online sales,and customer service feedback.Which of the following would help the CEO carry out the tasks ahead?
A)Business analytics
B)Promotional mix
C)Big data
D)Marketing mix

Accepted Answer

The answer of The CEO of TalkTime,a fashion start-up,is looking...

Question 10

Data mining is the process of
A)searching and analyzing the amount of complex data a business gathers using standard tools and procedures.
B)using computer-based technology to evaluate information in a database to identify useful trends.
C)collecting,storing,and communicating past,present,and projected information on internal
Operations and external intelligence.
D)promoting an integrated approach to identifying,capturing,evaluating,retrieving,and sharing all of an enterprise's information assets.

Accepted Answer

Data mining involves using computer-based technology to analyze large sets of data to discover patterns and trends that can be useful for decision-making.

Question 11

Which of the following is true of an effective chief information officer (CIO)?
A)Not all large companies relying on information systems need a CIO.
B)He or she is closely connected to the company's overall business strategies and marketing efforts.
C)The CIO of today is focused on installation and design of software.
D)He or she is an independent asset of a company and does not report to anyone.

Accepted Answer

An effective Chief Information Officer (CIO) plays a crucial role in aligning the company's information technology (IT) infrastructure with its overall business strategies and marketing efforts. This ensures that the IT capabilities support the company's goals and objectives, facilitating growth and competitive advantage.

Question 12

Which of these refers to large or complex structured or unstructured sets of information that traditional processing applications are unable to analyze?
A)Marketing mix
B)Big data
C)Promotional mix
D)Database

Accepted Answer

Big data refers to large or complex structured or unstructured sets of information that traditional processing applications are unable to analyze, due to its volume, velocity, and variety.

Question 13

Which of the following is an example of a unicorn,a company that uses innovative business models to bring about disruption in a particular industry?
A)Walmart
B)Uber
C)Netflix
D)Amazon

Accepted Answer

The answer of Which of the following is an example...

Question 14

A(n)_____ is an organized method for collecting,storing,and communicating past,present,and projected information on internal operations and external intelligence.
A)data warehouse
B)information system
C)virtual network
D)firewall

Accepted Answer

An information system is designed to collect, store, and communicate information regarding both internal operations and external intelligence, making it an organized method for handling various types of data.

Question 15

Which of the following is true of big data?
A)It is constantly changing.
B)It originates from one primary source.
C)It is always structured.
D)It requires traditional processing applications.

Accepted Answer

Big data is characterized by its constant change, reflecting the dynamic nature of the vast amounts of data generated from various sources.

Question 16

The person who directs a company's management information systems and related computer operations is often called the
A)financial advisor
B)chief information officer
C)executive information manager
D)chief executive officer

Accepted Answer

The Chief Information Officer (CIO) is responsible for overseeing a company's information technology (IT) strategy and computer systems, making choice B the correct answer.

Question 17

Why is Netflix considered a disruptive innovation?
A)It offers a new range of products to consumers.
B)It has more competitors.
C)It targets an entirely new customer base.
D)It has high subscription charges.

Accepted Answer

Netflix is considered a disruptive innovation because it initially targeted a niche market of customers who preferred online streaming over traditional DVD rentals, eventually transforming the entire industry.

Question 18

Online retail stores such as Amazon and Blue Nile are slowly replacing brick-and-mortar stores as more people realize that online purchases save time and provide a wider choice of products.In this scenario,Amazon and Blue Nile are examples of
A)a promotional mix
B)disruptive innovations
C)guerilla marketing strategies
D)institutional advertising strategies

Accepted Answer

Amazon and Blue Nile are examples of disruptive innovations because they have significantly changed the way consumers shop, challenging traditional retail models by offering convenience and a broader selection of products online.

Question 19

_____ is knowledge gained from processing the facts and figures.
A)Data
B)Information
C)A management information system
D)A decision support system

Accepted Answer

Information is what we obtain after processing data (facts and figures), which adds meaning, context, or value to those facts and figures.

Question 20

Raw facts and figures are
A)data
B)information
C)a management information system
D)a decision support system

Accepted Answer

Raw facts and figures are referred to as data. Information is data that has been processed in a way that is meaningful to the user. A management information system (MIS) and a decision support system (DSS) are tools or systems that use data and information to support decision-making.

Quiz 14: Using Technology to Manage Information

Which of the following everyday items has been replaced by the present smart phone?

One of the largest online databases is owned by

The purpose of a management information system can best be described by which of the following statements?

Which of the following is an example of disruptive innovation?

Jasmine is a television executive whose team conducted demographic research for new programs.Jasmine will be expected to write a detailed ________ report about the impact of this study and the effect of the network's marketing strategy.

A database can best be described as

The term _____ refers to start-up companies worth $1 billion or more.

Which of these refer to less-expensive and simpler versions of existing products and services that target entirely new customers,many times replacing industry leaders?

Data mining is the process of

Which of the following is true of an effective chief information officer (CIO) ?

Which of these refers to large or complex structured or unstructured sets of information that traditional processing applications are unable to analyze?

Which of the following is an example of a unicorn,a company that uses innovative business models to bring about disruption in a particular industry?

A(n) _____ is an organized method for collecting,storing,and communicating past,present,and projected information on internal operations and external intelligence.

Which of the following is true of big data?

The person who directs a company's management information systems and related computer operations is often called the

Why is Netflix considered a disruptive innovation?

Online retail stores such as Amazon and Blue Nile are slowly replacing brick-and-mortar stores as more people realize that online purchases save time and provide a wider choice of products.In this scenario,Amazon and Blue Nile are examples of

_____ is knowledge gained from processing the facts and figures.

Raw facts and figures are