Question 1

In an effort to boost the entire pork industry in the U.S.,the National Pork Board sponsors an advertisement stating,"Pork: The Other White Meat." This type of promotion is trying to develop

Accepted Answer

The advertisement aims to increase overall demand for pork by positioning it as an alternative to other "white meats" like chicken or turkey, rather than promoting a specific brand. This is an example of developing primary demand.

Question 2

A manufacturer that sells _____ is most likely to employ personal selling.

Accepted Answer

Personal selling is most effective for high-value, complex products that require a detailed explanation or customization, such as private jets. This sales method allows for direct interaction between the seller and the potential buyer, which is crucial for expensive and sophisticated products.

Question 3

Luxcar,an automobile manufacturer,is running ads emphasizing that it offers longer warranties than other automobile companies.This is an example of which of the following promotional strategy objectives?

Accepted Answer

A

Question 4

______ is a form of promotion in which marketers attempt to establish the identity and value of their products in the minds of customers by communicating to buyers meaningful distinctions about the attributes,price,quality,or use of a good or service.

Accepted Answer

Positioning is the strategy of establishing a brand or product's identity and value in customers' minds by highlighting its unique attributes, quality, price, or uses compared to competitors. This involves targeted communication efforts to make the product stand out in the marketplace.

Question 5

In the movie,The Social Network,the actor portraying Mark Zuckerberg was featured wearing products by Gap and the North Face.This form of promotion is known as

Accepted Answer

Product placement is a marketing strategy where branded goods or services are placed in a context usually devoid of ads, such as movies, the TV shows, or even news programs, for promotional purposes. In "The Social Network," the use of Gap and North Face products worn by the actor playing Mark Zuckerberg serves as an example of product placement, where the brands are subtly promoted through their integration into the storyline or character portrayal.

Question 6

______ is the best-known form of nonpersonal selling.

Accepted Answer

Advertising is the best-known form of nonpersonal selling because it involves mass communication with consumers or businesses, typically through media such as television, radio, print, and online platforms, without direct interaction between the seller and the buyer.

Question 7

A paid,nonpersonal sales communication usually directed at a large number of potential buyers is known as

Accepted Answer

Advertising is defined as a paid, nonpersonal communication aimed at informing or persuading a large number of potential customers about a product, service, brand, or company. It is distinguished by being nonpersonal (not directed to individuals) and paid for, which differentiates it from publicity that is not typically paid for directly by the sponsor.

Question 8

Which of the following scenarios illustrates the concept of personal selling?

Accepted Answer

Personal selling involves direct interaction between a salesperson and a customer, as seen in option A where a salesperson talks to a customer about a water purifier.

Question 9

______ is the most basic form of promotion.

Accepted Answer

The answer of ______ is the most basic form of...

Question 10

Which of these involves the use of innovative,low-cost marketing efforts to attract customer attention?

Accepted Answer

Guerrilla marketing is known for its innovative, unconventional, and low-cost marketing tactics aimed at obtaining maximum exposure for a product.

Question 11

Top Games Inc.signs professional basketball players and footballers to promote its products.Top Games is using sports stars to increase sales by enhancing the public's _____demand for its brand.

Accepted Answer

Selective demand is increased when a company uses specific celebrities or well-known figures to promote its brand, making the brand more desirable compared to its competitors.

Question 12

Which of these involves is the marketing of products or services using channels such as mobile phones and social media marketing to reach consumers?

Accepted Answer

Digital marketing involves the use of channels such as mobile phones and social media to market products or services to consumers.

Question 13

Service International,a car lubricant manufacturer,puts a sticker on your windshield to remind you when you are due for your next oil change.This is an example of which of the following promotional strategy objectives?

Accepted Answer

The answer of Service International,a car lubricant manufacturer,puts a sticker...

Question 14

Examples of _____ are advertising,sales promotion,direct marketing,and public relations.

Accepted Answer

Nonpersonal selling includes methods that do not involve direct personal communication to individual customers, but rather aim to reach many people at once. Advertising, sales promotion, direct marketing, and public relations are all examples of nonpersonal selling techniques designed to inform or persuade a wide audience.

Question 15

A major portion of the U.S.advertising is designed to

Accepted Answer

The answer of A major portion of the U.S.advertising is...

Question 16

ABC Company includes an instant coupon as part of its product's package that gives buyers a discount on the product's retail price.What is the company attempting to do?

Accepted Answer

Including an instant coupon in the product's package is a strategy aimed at making the product more appealing to consumers by offering them a financial incentive, which can lead to an increase in sales.

Question 17

Which strategy focuses on customer needs to create a unified and seamless promotional message in a company's ads,in-store displays,product samples,and presentations by company sales representatives?

Accepted Answer

Integrated marketing communications (IMC) is a strategy that aims to unify and coordinate a company's marketing communications to provide a consistent message across all channels, including ads, in-store displays, product samples, and presentations. This approach focuses on customer needs and ensures that all forms of communications and messages are carefully linked together.

Question 18

_____ refers to the function of informing,persuading,and influencing a purchase decision.

Accepted Answer

The answer of _____ refers to the function of informing,persuading,and...

Question 19

When firms try to differentiate their products,they often apply a concept known as

Accepted Answer

Positioning is the strategy firms use to differentiate their products in the market by creating a unique image or perception in the minds of the target audience, distinguishing them from competitors.

Question 20

Integrated marketing communications would include all of the following EXCEPT

Accepted Answer

Distribution is not a component of integrated marketing communications (IMC). IMC focuses on ensuring consistency in messaging across various marketing channels like direct mail, sales promotions, and public relations, rather than on the distribution of products.

Quiz 13: Promotion and Pricing Strategies