Which of these refer to less-expensive and simpler versions of existing products and services that target entirely new customers,many times replacing industry leaders?
A)A promotional mix
B)Disruptive innovations
C)Guerilla marketing strategies
D)Institutional advertising

Question

Quizplus · Accepted Answer

Disruptive innovations introduce simpler, more affordable products or services that initially target a niche market but eventually transform an industry, often displacing established competitors.

Which of These Refer to Less-Expensive and Simpler Versions of Existing