A paid,nonpersonal sales communication usually directed at a large number of potential buyers is known as
A)the media mix.
B)sales promotion.
C)advertising.
D)publicity.

Question

Quizplus · Accepted Answer

Advertising is defined as a paid, nonpersonal communication aimed at informing or persuading a large number of potential customers about a product, service, brand, or company. It is distinguished by being nonpersonal (not directed to individuals) and paid for, which differentiates it from publicity that is not typically paid for directly by the sponsor.

A Paid,nonpersonal Sales Communication Usually Directed at a Large Number