Sophia owns an upscale accessory boutique and drastically reduced the price of some earrings to make room for new inventory.When the earrings didn't sell in the "discount basket," she put them back on the shelf at regular price and they sold within a month.Which of the following relationships explains her customers' perception of price?
A)Prestige-value
B)Price-prestige
C)Price-quality
D)Value-quality

Question

Quizplus · Accepted Answer

The customers likely perceived the earrings as being of higher quality because they were priced higher, which aligns with the price-quality relationship. When the earrings were discounted, customers may have doubted their quality, but once the price was restored, the perceived quality and desirability increased, leading to sales.

Sophia Owns an Upscale Accessory Boutique and Drastically Reduced the Price