AB Chocolates,a chocolate manufacturing company places display bins of their products at the entry and exit points of a convenience store.The company is using the _____ strategy.
A)trade promotion
B)personal selling
C)missionary selling
D)point-of-purchase advertising

Question

Quizplus · Accepted Answer

Placing display bins at strategic points like entry and exit points of a store is a tactic used in point-of-purchase advertising, aimed at catching the customer's attention and encouraging impulse buys.

AB Chocolates,a Chocolate Manufacturing Company Places Display Bins of Their