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A Sales Executive Working for a Club Identifies Someone Who

Question 90

Multiple Choice

A sales executive working for a club identifies someone who frequently visits spa resorts on vacation as a prospective customer.He explains that the club has spa facilities and offers exclusive deals to its members.He compares the cost of membership with that of other clubs and the differences in facilities.In this scenario,the sales executive is implementing the _____ strategy.


A) creative selling
B) missionary selling
C) nonpersonal selling
D) consultative selling

Correct Answer:

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