Marcello is allowed to purchase a reasonably priced notebook computer for graduation.He sees one at Excel Electronics for $999.99 and calls his parents to assure them the computer costs "less than a thousand." Both Marcello and Excel Electronics are using _____ to downplay the price of the computer.
A)cost-based pricing
B)personal selling
C)price fixing
D)odd pricing

Question

Quizplus · Accepted Answer

Marcello and Excel Electronics are using odd pricing, a strategy where items are priced just below a round number (in this case, $999.99 instead of $1000) to make the price seem lower or more attractive to consumers.

Marcello Is Allowed to Purchase a Reasonably Priced Notebook Computer