Kerry has been analyzing the competitive standings of one of her products.Since she began her operation,20 similar products have appeared,forcing her to change distribution strategies.Kerry has also changed pricing strategies in order to remain competitive.Sales volume has dipped,and she suspects sales of her product have reached a saturation level.This item is in which of the following stages of the product life cycle?
A)Decline stage
B)Growth stage
C)Maturity stage
D)Introductory stage

Question

Quizplus · Accepted Answer

The description of the product facing increased competition, changing distribution and pricing strategies to remain competitive, and experiencing a dip in sales volume due to suspected market saturation indicates that the product is in the Maturity stage of the product life cycle. This stage is characterized by a peak in sales growth, market saturation, and intensified competition.

Kerry Has Been Analyzing the Competitive Standings of One of Her