Which of the following is a benefit of family branding?
A)Each product within the line is given a different name.
B)It builds competition within the company.
C)Each brand markets to a unique target market.
D)When a new product is introduced,consumers and retailers recognize the brand name.

Question

Quizplus · Accepted Answer

Family branding allows new products to benefit from the existing recognition and reputation of the brand name, making it easier for consumers and retailers to trust and accept the new product.

Which of the Following Is a Benefit of Family Branding