Procter & Gamble markets laundry soap with the brand names of Tide,Cheer,and Dash.Each brand targets a specific market segment.Procter & Gamble is using _____ branding.
A)individual
B)generic
C)family
D)private

Question

Quizplus · Accepted Answer

Procter & Gamble is using individual branding strategy by giving each product a distinct name (Tide, Cheer, Dash) to target different market segments, rather than grouping them under a single brand name or selling them as generic products.

Procter & Gamble Markets Laundry Soap with the Brand Names