Marco wants a particular brand of golf ball,but his local pro shop does not have it.Instead of buying a substitute,Marco goes home and orders his preferred brand online.Marco is at which stage of brand loyalty?
A)Brand awareness
B)Brand insistence
C)Brand preference
D)Brand recognition

Question

Quizplus · Accepted Answer

Marco is at the stage of brand insistence because he specifically wants a particular brand of golf ball and is not willing to purchase a substitute, indicating a high level of loyalty to that brand.

Marco Wants a Particular Brand of Golf Ball,but His Local