All of the following is included in a company's marketing plan EXCEPT
A)information about specific activities to be undertaken.
B)the audience to whom specified activities are targeted.
C)the social causes to which the company contributes.
D)metrics used to measure goals.

Question

Quizplus · Accepted Answer

The social causes to which the company contributes are generally not a part of a company's marketing plan. A marketing plan focuses on strategies and actions related to marketing objectives, target audiences, and performance metrics, rather than on the company's philanthropic activities.

All of the Following Is Included in a Company's Marketing