Nicholas is developing the marketing mix for his company's new line of power tools.A brand name,price,and distribution system have been decided.Now Nicholas is concentrating his efforts on developing the best advertising plan for the product line.The advertising plan is part of Nicholas's ______ strategy.
A)production
B)pricing
C)promotional
D)product

Question

Quizplus · Accepted Answer

The advertising plan is a key component of the promotional strategy, which focuses on how to communicate the product's value to the target market, including advertising, sales promotions, public relations, and direct marketing.

Nicholas Is Developing the Marketing Mix for His Company's New