The group of potential customers toward whom an organization directs its marketing efforts is its _____.
A)marketing demographic
B)target market
C)market segment
D)product market

Question

Quizplus · Accepted Answer

The term "target market" refers to the specific group of potential customers towards whom a company directs its marketing efforts, aiming to attract and serve this particular group with its products or services.

The Group of Potential Customers Toward Whom an Organization Directs