A fast-food chain specializing in Chinese food starts serving Indo-Chinese food in order to attract a more varied target audience.This is an example of
A)mass customization.
B)adaptation.
C)standardization.
D)organization marketing.

Question

Quizplus · Accepted Answer

Adaptation refers to modifying products to meet local tastes, preferences, or cultural requirements. In this case, the fast-food chain is adapting its menu to include Indo-Chinese food, aiming to cater to a broader or different customer base by aligning more closely with their culinary preferences.

A Fast-Food Chain Specializing in Chinese Food Starts Serving Indo-Chinese