Market segmentation attempts to isolate the traits that distinguish a certain group of consumers from the overall market.

Question

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Market segmentation involves dividing a broad target market into subsets of consumers who have common needs, interests, and priorities, and then designing and implementing strategies to target them. This process indeed aims to identify and isolate the traits that distinguish these groups from the overall market to better meet their specific needs.

Market Segmentation Attempts to Isolate the Traits That Distinguish a Certain