Personal factors that influence consumer behavior include individual needs and motives,perceptions,attitudes,learned experiences,and self-concept.

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Personal factors play a significant role in shaping consumer behavior as they encompass internal influences such as individual needs and motives, perceptions, attitudes, learned experiences, and self-concept, all of which affect how consumers perceive products and make purchasing decisions.

Personal Factors That Influence Consumer Behavior Include Individual Needs and Motives,perceptions,attitudes,learned