Which of the following BEST distinguishes the philosophy of the marketing era from the philosophy of the production era?
A)The marketing era was more consumer oriented.
B)The production era occurred after World War II.
C)The marketing era advocated price discrimination.
D)The production era was more consumer oriented.

Question

Quizplus · Accepted Answer

The marketing era is characterized by a focus on meeting the needs and wants of consumers, a shift from the production era's focus on efficient production and distribution.

Which of the Following BEST Distinguishes the Philosophy of the Marketing