Families of goods or services having similar characteristics or methods of creation are called__________.
A) core competencies
B) order qualifiers
C) strategic business units
D) customer benefit packages

Question

Quizplus · Accepted Answer

Strategic business units (SBUs) are typically groups of products or services within a larger organization that have similar characteristics, methods of creation, and customer segments. SBUs are often structured as separate business entities within the larger organization and are managed independently with their own resources, budgets, and strategic plans. Core competencies refer to the unique strengths and capabilities of an organization that set it apart from competitors, while order qualifiers are the minimum characteristics that a product or service must have in order to be considered by customers. Customer benefit packages refer to the total bundle of goods, services, and experiences that are offered to customers in exchange for their purchase.

Families of Goods or Services Having Similar Characteristics or Methods