What is web analytics?
A) The analysis of text flowing across the Internet, including unstructured text from blogs and messages
B) The analysis of recorded calls to gather information-brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise
C) The analysis of unstructured data to find trends and patterns in words and sentences
D) The analysis of unstructured data associated with websites to identify consumer behavior and website navigation

Question

Quizplus · Accepted Answer

Web analytics specifically refers to the analysis of data related to websites, aiming to understand user behavior, preferences, and how they navigate through the site. This involves tracking metrics like page views, clicks, time spent on the site, and the paths users take through a website.

What Is Web Analytics