What type of metrics includes number of marketing campaigns, new customer retention rates, and number of feedbacks by marketing campaign?
A) CRM metrics
B) SCM metrics
C) BPR metrics
D) ERP metrics

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) metrics include measures related to marketing effectiveness, customer engagement, and retention, such as the number of marketing campaigns, new customer retention rates, and number of feedbacks by marketing campaign. These metrics help organizations understand how well they are managing relationships with their customers.

What Type of Metrics Includes Number of Marketing Campaigns, New