As the business world increasingly shifts from product focus to customer focus, why are most organizations treating existing customers better than in the past?
A) Existing customers are the best source of profitable and sustainable revenue growth.
B) In the age of ebusiness, an organization is guaranteed a favorable customer base and satisfying them is easier than ever.
C) Organizations cannot depend on using statistical analysis or value formulas such as recency, frequency, and monetary to gain insight into customer behavior or buying patterns.
D) Placing customers at the forefront of all thinking and decision making requires very little operational and technology changes.

Question

Quizplus · Accepted Answer

Existing customers are indeed seen as a valuable asset for sustainable and profitable growth. They often have a lower cost of sales compared to acquiring new customers and can provide reliable revenue streams through repeat business. The other options either misrepresent the ease of satisfying customers in the digital age, underestimate the value of analytical tools for understanding customer behavior, or inaccurately suggest minimal operational changes are needed to prioritize customers.

As the Business World Increasingly Shifts from Product Focus to Customer