What involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability?
A) Business process reengineering
B) Supply chain management
C) Customer relationship management
D) Enterprise resource planning

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention, which in turn can improve the organization's profitability.

What Involves Managing All Aspects of a Customer's Relationship with an Organization