What does customer relationship management involve?
A) Analyzing and redesigning workflow within and between enterprises
B) Managing information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability
C) Managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability
D) Integrating all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) focuses on managing all aspects of a customer's relationship with an organization to enhance customer loyalty, retention, and the organization's profitability.

What Does Customer Relationship Management Involve