Assuming that an international marketer has produced the right product, used the proper channel of distribution, and promoted the goods correctly, the effort will fail if the international marketer fails to

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Setting the right price for goods or services is crucial for the success of international marketing efforts. If the price is too high, it may deter potential customers; if it's too low, it may not cover costs or convey the intended value. Pricing must consider factors like local market conditions, competition, production and distribution costs, and customer perception. Other options, such as informing the host government about marketing objectives, setting import tariffs (which is typically a government function), forming joint ventures, or working on a franchise basis, may be important but are not universally required for success in international markets.

Assuming That an International Marketer Has Produced the Right Product