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Marianne's Chocolates Sell Well in the U

Question 37

Multiple Choice

Marianne's Chocolates sell well in the U.S. at a price of $24 per pound, and she has overproduced one kind of chocolate bar. Marianne has decided to see if she can sell them in Mexico, so she sets a price that is just over her cost. She figures if she makes even a little money, it would be worth it. Marianne is using ________ pricing.


A) full-cost
B) fixed-cost
C) variable-cost
D) demand-based
E) premium

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