Sales promotions are short-term efforts directed to the consumer or retailer to achieve specific objectives such as
A) consumer product trial or immediate purchase.
B) reducing advertising expenses.
C) discouraging stores from stocking a product.
D) eliminating the need for retail point-of-purchase displays.
E) long-term performance of a product.
Correct Answer:
Verified
Q18: Sales promotions are long-term IMC efforts directed
Q19: The role of public relations is to
Q20: Other sales personnel are a source of
Q21: Which statement best defines the concept of
Q22: Integrated marketing communications include
A) marketing management.
B) research
Q24: International advertisers use foreign national consumer magazines
Q25: With some exceptions, usually a majority of
Q26: In international advertising, an advertiser should consider
Q27: As advertising agencies have expanded internationally, local
Q28: An especially effective promotional tool when a
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