Which statement best defines the concept of public relations?
A) It is the practice of using the public to promote a company's products through vehicles like blogs.
B) It is the direct sale of goods at discount rates to the public at trade fairs.
C) It the creation of relationships with the media to help communicate messages to their customers, the general public, and governmental regulators.
D) It is the distribution of samples and coupons directly to the public.
E) It is the use of various forms of promotions to improve relationships with customers..
Correct Answer:
Verified
Q16: Of all the elements of the marketing
Q17: The feedback step of the international communications
Q18: Sales promotions are long-term IMC efforts directed
Q19: The role of public relations is to
Q20: Other sales personnel are a source of
Q22: Integrated marketing communications include
A) marketing management.
B) research
Q23: Sales promotions are short-term efforts directed to
Q24: International advertisers use foreign national consumer magazines
Q25: With some exceptions, usually a majority of
Q26: In international advertising, an advertiser should consider
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