A marketing manager of a firm with small international sales volume is looking for a middleman who can take responsibility for promotion of the company's products, credit arrangements, physical handling, and market research. Also, the middleman must be able to provide information on financial, patent, and licensing matters. What type of middleman would be the best choice for this marketing manager if he wants to meet his objectives?

Question

Quizplus · Accepted Answer

An export management company (EMC) is the best choice for a marketing manager with these needs because EMCs handle all aspects of exporting, including promotion, credit arrangements, physical handling, market research, and can also provide information on financial, patent, and licensing matters. This comprehensive service offering aligns with the manager's objectives.

A Marketing Manager of a Firm with Small International Sales