IGP owned a large warehouse in England where it stored and distributed books. It was approached by a greeting card company in the U.S. to distribute those as well. Since the products would go into similar markets and IGP could make a profit on the distribution of the greeting card line, it decided to participate in

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Quizplus · Accepted Answer

Piggybacking refers to a situation where a company uses its existing distribution channels to distribute new products. In this case, IGP is using its existing book distribution channels to also distribute greeting cards, making it a classic example of piggybacking.

IGP Owned a Large Warehouse in England Where It Stored