Which arrangement is best undertaken when a firm wants to keep its seasonal distribution channels functioning throughout the year?

Question

Quizplus · Accepted Answer

Complementary marketing, also known as piggyback marketing, involves a company using another company's distribution channels to sell its products. This strategy is particularly useful for maintaining seasonal distribution channels throughout the year by partnering with companies that have complementary, but not competing, products or services. This way, the distribution channels remain active and efficient even in off-season periods, ensuring continuous operation and revenue generation.

Which Arrangement Is Best Undertaken When a Firm Wants to Keep