What are the two dimensions that define the quality of a product or service?
A) consumer choice quality and process quality
B) market-perceived quality and performance quality
C) product quality and market quality
D) actual quality and assumed quality
E) absolute quality and relative quality

Question

Quizplus · Accepted Answer

Market-perceived quality refers to how consumers view the quality of a product or service, while performance quality refers to the actual performance and features of the product or service. These two dimensions together define the overall quality as experienced by the consumer.

What Are the Two Dimensions That Define the Quality of a Product