Exercise Away Products found out it needed to shorten the legs of its treadmills sold in China owing to the height of the average Chinese person. By doing this, Exercise Away Products has achieved
A) product homologation.
B) global product standardization.
C) product dilution.
D) product obsolescence.
E) product disapprobation.

Question

Quizplus · Accepted Answer

Product homologation refers to the process of certifying or approving a product to indicate that it meets regulatory standards and requirements within a particular country or market. By adjusting the height of its treadmills to better suit the average Chinese consumer, Exercise Away Products is effectively customizing its product to meet the specific needs and preferences of the local market, which is a form of product homologation.

Exercise Away Products Found Out It Needed to Shorten the Legs