According to Everett Rogers, the goals of the diffusion researcher and the marketer are to shorten the time lag between
A) the dispatch of the product from the company and the time it takes to reach the customer.
B) the time that a budget is determined and the time needed for the funds to reach the communication channels.
C) initial investment and the profits obtained from those investments.
D) introduction of an idea or product and its widespread adoption.
E) introduction of an idea or product and when revisions can be made.

Question

Quizplus · Accepted Answer

The goal of diffusion researchers and marketers, as outlined by Everett Rogers, is to reduce the time between the introduction of an idea or product and its widespread adoption, aiming to speed up the acceptance and use of innovations.

According to Everett Rogers, the Goals of the Diffusion Researcher