In terms of innovation characteristics, a product is said to be compatible if
A) it provides greater value to the manufacturers than to the consumers.
B) the degree of social repercussions associated with it is high.
C) its benefits can be communicated easily.
D) it has a higher degree of complexity compared with its counterparts'.
E) it complies with the accepted behavior, values, and norms of the local market.

Question

Quizplus · Accepted Answer

Compatibility in terms of innovation characteristics refers to how well a new product fits within the existing values, past experiences, and needs of potential adopters. A product is considered compatible if it aligns well with the consumers' existing behaviors, values, and norms, making it easier for them to integrate the product into their lives.

In Terms of Innovation Characteristics, a Product Is Said to Be