Phineas is comparing the innovation characteristics of his company's water filters with those that are already being marketed in the local market. He believes there is lot of potential for his filters as they are functionally more advanced, have a longer life, and can also be marketed at a more competitive price than those of other sellers in the local market. The innovation characteristic of Phineas's product that will help in wide acceptance of his product in the local market is its
A) compatibility.
B) complexity.
C) trialability.
D) relative advantage
E) observability.

Question

Quizplus · Accepted Answer

The relative advantage of Phineas's water filters, which are functionally more advanced, have a longer life, and can be marketed at a more competitive price, is the innovation characteristic that will help in the wide acceptance of his product in the local market. This is because relative advantage refers to the degree to which an innovation is perceived as better than the idea it supersedes by potential adopters.

Phineas Is Comparing the Innovation Characteristics of His Company's Water