In general, the rate of acceptance or resistance of the market to a product is negatively related to
A) relative advantage.
B) compatibility.
C) trialability.
D) complexity.
E) observability.

Question

Quizplus · Accepted Answer

The rate of acceptance or resistance of the market to a product is negatively related to complexity. The more complex a product is, the more likely it is to be resisted by the market. This is because consumers tend to prefer products that are easy to understand and use.

In General, the Rate of Acceptance or Resistance of the Market