What factor is mainly responsible for a perceptual bias when interpreting the characteristics of a product?
A) too much product information
B) a shorter distribution channel
C) a market analyst's self-reference criterion
D) a low number of product competitors
E) authoritative product information of the market analyst

Question

Quizplus · Accepted Answer

A market analyst's self-reference criterion is mainly responsible for a perceptual bias when interpreting the characteristics of a product because it involves the unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

What Factor Is Mainly Responsible for a Perceptual Bias When