Dr. Thomas is a dentist practicing in Chicago. During a four-day stretch in March, it snowed so heavily that not a single patient was able to visit him. Since none of the appointments took place, he did not make any money in those four days, even though his normal expenses remained. In this scenario, which characteristic of services most likely affected Dr. Thomas' business?
A) tangibility
B) feasibility
C) durability
D) homogeneity
E) perishability

Question

Quizplus · Accepted Answer

Perishability is the characteristic of services that most likely affected Dr. Thomas' business. Services are perishable in that they cannot be stored for later sale or use. If a service is not used at the time it is offered, the opportunity to provide and sell that service is lost forever, as was the case with Dr. Thomas' dental appointments during the snowstorm.

Dr Thomas Is a Dentist Practicing in Chicago