How do the vast majority of services enter a foreign market?
A) importing and exporting
B) smuggling and pirating
C) licensing, franchising, or direct investment
D) through brokers
E) through diaspora population

Question

Quizplus · Accepted Answer

The vast majority of services enter a foreign market through licensing, franchising, or direct investment. These methods allow companies to expand their operations internationally by leveraging local market knowledge and networks, while also maintaining control over their brand and business model.

How Do the Vast Majority of Services Enter a Foreign