A Canadian computer company had difficulties when it first entered the Japanese market. Some of its computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be an insignificant problem in Canada, it was certainly a cause of concern in quality-conscious Japan. Which component of the Product Component Model should the company concentrate on to fix this problem?
A) core
B) support services
C) packaging
D) functional
E) design

Question

Quizplus · Accepted Answer

The issue described involves the wrapping on the instruction manual being damaged, which falls under the "packaging" component of the Product Component Model. Packaging is crucial in markets like Japan, where there is a high emphasis on quality and presentation.

A Canadian Computer Company Had Difficulties When It First Entered