The washing machines marketed by Talcho failed in Asian markets as those countries lacked the skills necessary to repair and maintain Talcho's products. Also, the washing machine parts available in local markets were not compatible with these machines. This product failure is most likely to be a result of lack of attention by the company to the ________ component of the product.
A) marketing
B) price
C) packaging
D) support services
E) style

Question

Quizplus · Accepted Answer

The failure is attributed to the lack of support services, such as repair and maintenance capabilities and the availability of compatible parts in the local markets where the washing machines were sold.

The Washing Machines Marketed by Talcho Failed in Asian Markets