A shoe manufacturer in the Philippines shipped its entire production to San Francisco and then brought it back to the Philippines to market it as "Made in the U.S." The manufacturer believed that people would prefer buying products made in the U.S. rather than those domestically produced. The factor that is influencing the perception of the customers in the given scenario is called the ________ effect.

Question

Quizplus · Accepted Answer

The factor influencing customer perception in this scenario is the "country-of-origin" effect, which refers to consumers' tendency to make assumptions about the quality and desirability of a product based on the country where it was produced.

A Shoe Manufacturer in the Philippines Shipped Its Entire Production